Mountain Dew and NBC Sports annual Action Sports event tour featuring Skateboarding, BMX, Snowboarding and Free Ski competitions, concerts, festival and more. Dew Tour is one of the largest in action sports events in the world with over 200k annual attendance, 14 million broadcast viewers and 5.5 million digital impressions.
For the 2014 and 2015 season our team was tasked with a complete brand refresh. Mountain Dew and NBC wanted to elevate and emphasize the event locations, and unique character of each stop, while maintaining the overarching umbrella brand of Dew Tour.
We created new event logo badges for each city, and composite collage style visuals that showcase each location in unique way.
The total project scope included all visual assets for the property including event logos and branding, print, web and social marketing, broadcast show open and commercials, athlete awards, event signage and course branding, skateboard course design and concepts, sales tools and partner presentations. Over 1100+ Annual Assets Created.
